How Food & Beverage delivery services tailoring customers’ experience?

Food & Beverage (F&B) (restaurants, bakeries, and food) has always been considered as a highly competitive industry. Nowadays, thanks to the advancement of technology, F&B companies have evolved in different types and services. What differentiates them from other competitors is no longer just the taste, but also how great their in-store customer service is, what loyalty programs they offer, or even how fast they deliver the orders to customers’ doorstep.

How Food & Beverage delivery services tailoring customers’ experience?

Hence, businesses with a tailored, customer-centric approach are more likely to win customers’ hearts.

When it comes to online presence, in terms of the customizability to build their website, Magento is surely a top-of-mind option for every business owner. This e-commerce platform has always been known for its customizability. Plus, it offers a wide range of extensions that allow business owners to design a unique customer’s experience with ease. On the other hand, the owners should not overlook the physical existence by having a dine-in restaurant or bakery, quick-service establishment, or just a small takeaway food stall. 

How Food & Beverage delivery services tailoring customers’ experience?

As the customers are now becoming more and more demanding, a smart approach would be having a solution connecting both online and offline systems. One of the solutions would be to use a POS. The POS plays a role as a connecter, integrating the restaurant’s website & physical location. Whenever customers place new orders on the website, they can select the expected time they would it to be delivered. At the same time, the staff (either the cashier or waiter) using the POS on their Ipad to receives the online order notification, summarize the orders, then transfer to the kitchen to start cooking. The detailed process would vary from business to business.

1. Food delivery services

Besides the dishes’ taste, delivery time is regarded as an important competitive advantage. Some committed to cooking, preparing, and delivering the orders within only 1 or 2 hours or even within a shorter time. 

A chef is the one using the POS, seeing new orders coming and start preparing it immediately. As they update the order status, they will have their own tailored mode to login.

Food delivery services with retail POS System

There is a sound notification whenever new online order is placed, showing the countdown clock till the time the order needs to be delivered to customers’ doorstep so that the chef is aware of. 

Food delivery services with retail POS System

And they are also the ones who update the orders’ status until the orders’ are packed and ready to be delivered to their customers.

Food delivery services with retail POS System

In the meantime, as the POS is native to their Magento website, the customer is also seeing, tracking their orders’ status, and getting ready to be served with a delish and hearty meal. 🙂

2. Dine-in restaurant or bakery

Dine-in restaurant or bakery

They may share the above-mentioned workflow at some points. However, in a high-pressure environment like in the kitchen, preferably, the waiters take the orders using iPad, summarize the orders then hand the order list to the kitchen to start preparing.

Whenever the dishes are being done, the chef can notify the waiter to serve using their internal communication systems,  or simply by updating the orders’ status on the POS. The waiter will be notified and take the orders to their customers. 

Hope that this information will be helpful for you guys when designing the experience that can satisfy the most difficult customers!

Grace Nguyen
Author:
A tech-enthusiast with demonstrated working experience in retailing industry, who helps retailers to seek for their optimal business solution.

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