This morning, I opened the workout video of Chloe Ting to follow her exercises and I found out that the number of subscribers going up to 15.4 million while it’s only about over 2 million 8 months ago– before the outbreak of COV-19 and this number (2 million) was the result of about 8 years of constantly posting viral videos since 2011. Other fitness trainers I followed witness the increasing number of subscribers but not as magnificent as Chloe Ting – who, I had to say, got the best preparation and investment in product – frequency and video content before this pandemic.
Coronavirus has knocked down a lot of retailers ranging in a lot of fields: restaurant, souvenir shops to hobby shops or fashion, etc. However, due to general lockdown situation, many industries enjoy the booming of sales and retailers who have good preparation can take advantage of dominating the market as Chloe Ting did in her own field.
Now, in the first article, I would like to talk about the booming industries during COV-19. In the next article, you can learn more about the changes of customer’s behaviors that the sensitive retailers are quickly adaptive to then take advantage of this wave to be the dominant.
1. Health and fitness
This is easily recognizable as I indicated at the beginning. Due to lockdown, a lot of person have more time to work out. Plus, gym, yoga and dance classes, fitness clubs, etc are all required to close so it’s unavoidable that these people have to find another alternative exercise.
The easiest way is to follow Youtube videos and online classes and that usually require you buy gym mat, stretching bands, dumbbells, etc.
Others prefer investing in indoor equipments like abs machine, bikes or rowing machines.
Meanwhile, those working jobs still requiring a commute are eyeing up alternative modes of transport. To avoid the crowded commute transportation that cannot keep 6 feet apart from each other, the people are going back to using the bike. In overall, according to audited statistics supplied by Bicycle Association members, bike sales rose by 60% in numbers sold, and there was a 57% lift in value.
Straddling this and the next section are health food brands, which are seeing referrals rise as consumers order in readily available and nutritious food. Vitamin and mineral supplements suppliers are also generating significantly more sales.
2. Home appliances and garden
Working remotely in a temporary time or maybe forever that lead us to another attention: focus on decor your home – that is your workspace, your entertainment area, your all-time living in space with a decent investment.
On average, order volumes for brands in this sector have increased by 55% year-on-year. Over the same period, referrals have increased by 83%.
Over the past few weeks, home office furniture sales have soared as people realize the impracticality of balancing a laptop on their knees while perched on the sofa. Though shoppers are unlikely to regularly buy products like desks and office chairs, we predict steady ongoing demand for other items in the sector such as plants or generally, everything to decor your home. Writing these lines, I suddenly remembered that 3 members of my team invested in home decor since working remotely: one bought 7 flower pots, one bought a very luxury lounge chair and another bought a picture mat to enlighten his workspace 🙂 So how about you and your colleagues?
3. Food, drink and vaping
When we cannot go out to enjoy the delicious meals as well as impossibly enjoy the outdoor atmosphere, we have to find other pleasures. It’s inevitable that gaming, video and film watching witness the increase of users and of course, food and drink or other consuming things that bring us with satisfaction such as vaping or marijuana. And with supermarkets selling more groceries now than at Christmas, consumers are turning to alternative food delivery services. Many client brands in this sector are acquiring markedly more new customers via referral now than this time last year.
4. Beauty products
It’s quite surprising that although this is not the time that people have to invest in appearance but staying at home too much with available time plus with the ubiquitous presence of all kinds of videos for make-up, skincare, etc on social media platforms like Instagram and TikTok, many of which call out specific brands and products. If you don’t nail that traditional ten-step Japanese skincare routine while in isolation, you probably never will. All these factors contribute to the increasing sales of this industry dramatically.
On average, sales for beauty skincare brands have increased by 37% year-on-year